Studierende bearbeiten in Projektteams Fragestellungen von Praxispartner:innen aus dem Agro-Food Bereich. Sie entwickeln wissenschaftlich fundierte, praxistaugliche Lösungsvorschläge und wenden dabei ihre im Studium sowie im Rahmen der Lehrveranstaltung erworbenen fachspezifischen, methodenspezifischen, sozialen und persönlichen Kompetenzen an.

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior.

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

The case study deals with complex, socially relevant problems that demand joint problem solving and mutual learning among science and society. The present case study focused on opportunities and risks of nanotechnological food products. The course taught how to structure complex problems, how to use empirical methods and how to do transdisciplinary research.

Überblick über das Forschungsgebiet Consumer Behavior geben. Die folgenden Aspekte stehen im Zentrum der Veranstaltung: Entscheidungsprozess des Kaufverhaltens beschreiben, Individuum und Kauffverhalten, Umwelteinflüsse auf das Kaufverhalten, Beeinflussung des Kaufverhaltens

This course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.

Students understand definitions and economic assesment procedures of risk. They judge risk defusing strategies. Applications to various fields, especially environmental risks

This course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.

This course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.

This lecture provides the students with an in depth understanding of different theoretical approaches to understand and influence individual and organizational interactions with the environment. The theories are exemplified using case studies of actual problems in human- environment systems

Strategies of human-system-interaction, individual needs, physical & mental abilities, and system properties are key factors affecting the quality and performance in interaction processes. In the lecture, factors are investigated by basic scientific approaches. Discussed topics are important for optimizing people's health, well-being, and satisfaction as well as the overall system performance.

Strategies, abilities and needs of human at work as well as properties of products and systems are factors controlling quality and performance in everyday interactions. In Human Factors II (HF II), cognitive aspects are in focus therefore complementing the more physical oriented approach in HF I. A basic scientific approach is adopted and relevant links to practice are illustrated.

This course provides an overview on the theory of human- environment systems (HES). Thereby general approaches as well as different perspectives on the theory of HES are presented in detail (i.e. psychological, political, economic and cultural perspective).

first part: the effects of land use on environmental systems. risks of and possibilities to avoid environmental damage. land remediation and land compensation by means of land use change.second and third part: land re-allocation as an instrument of spatial planning. intentions and basic principles; specific explanations for land re-allocations in rural regions and in construction zones.

This course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment.