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752-2120-00L 2 Credits BSC D-BIOL , D-HEST , D-USYS

Basics of purchasing and consumer behaviour

Grundlagen Kauf- und Konsumverhalten

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Angela Bearth, Dr. Anne Berthold
VVZ CR n/a

Last Updated: 2026-06-03 00:07:19

Abstract

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

Objective

Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior

General Information

Language
German
Levels
BSC
Frequency
Yearly recurring

Examination

Type
end-of-semester examination
Mode
written 90 minutes
Aids
Wörterbuch
Prüfungssprache ist Deutsch.Wörterbuch:Fremdsprachige Studierende dürfen ein Wörterbuch mitnehmen. Die Wörterbücher müssen vor der Prüfung kurz der Prüfungsaufsicht gezeigt werden.

Course Components

Type Title Time & Place Hours
lecture Grundlagen Kauf- und Konsumverhalten No time listed 2 h weekly

Offered In