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752-2121-00L 2 Credits BSC , MSC D-USYS , D-BIOL , D-HEST
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Consumer Behaviour II

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Anne Berthold
VVZ CR n/a

Last Updated: 2026-02-05 16:23:25

Abstract

This course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.

Objective

This course examines important concepts and theories in order to describe and to explain consumer behavior. The course Consumer Behavior I provides an overview, whereas in this course selected topics are explained and discussed in some depth. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation.

General Information

Language
German
Levels
BSC , MSC
Frequency
Yearly recurring

Examination

Type
end-of-semester examination
Mode
written 90 minutes
Aids
Es sind keine Hilfsmittel erlaubt

Course Components

Type Title Time & Place Hours
lecture with exercise Consumer Behaviour II
  • Mon 14:15-16:00 (HG D 7.2)
2 h weekly

Offered In