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752-2120-AAL 2 Credits MSC D-HEST

Basics of Purchasing and Consumer Behaviour

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Angela Bearth, Dr. Anne Berthold
Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.
VVZ CR n/a

Last Updated: 2026-06-03 00:14:32

Abstract

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior.

Objective

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior.

General Information

Language
English
Levels
MSC
Frequency
Semesterly recurring

Examination

Type
graded semester performance

Course Components

Type Title Time & Place Hours
revision course / private study Basics of Purchasing and Consumer Behaviour
Self-study course. No presence required.
No time listed 60 h semesterly

Offered In