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752-2120-AAL 2 Credits MSC D-HEST
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Basics of purchasing and consumer behaviour

Basics of Purchasing and Consumer Behaviour

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Angela Bearth, Dr. Anne Berthold
Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.
VVZ CR n/a

Last Updated: 2026-06-01 11:31:18

Abstract

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

Objective

Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior

General Information

Language
English
Levels
MSC
Frequency
Semesterly recurring

Examination

Type
graded semester performance

Course Components

Type Title Time & Place Hours
revision course / private study Basics of purchasing and consumer behaviour
Self-study course. No presence required.
No time listed 60 h semesterly

Offered In