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752-2122-00L 2 Credits MSC , NDS D-USYS , D-HEST
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Food and Consumer Behaviour

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Fabienne Michel
VVZ CR n/a

Last Updated: 2026-02-05 16:29:25

Abstract

This course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.

Objective

Students will be able... - to describe heuristics that influence consumer behavior in the food domain - to explain the consumer led food product development - to summarise how consumers perceive the environmental impact and the healthiness of foods - to assess the cultural, the environmental and and the food policy impact on consumer behavior - to explain psychological factors influencing eating behavior

General Information

Language
English
Levels
MSC , NDS
Frequency
Yearly recurring

Examination

Type
end-of-semester examination
Mode
written 90 minutes
Aids
Dictionary

Course Components

Type Title Time & Place Hours
lecture Food and Consumer Behaviour
  • Mon 10:15-12:00 (LFW B 1)
2 h weekly

Offered In