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752-2120-AAL 2 Credits MSC D-HEST
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Consumer Behaviour I

Lecturers & Examiners: Prof. Dr. Michael Siegrist, Dr. Angela Bearth, Dr. Anne Berthold
Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.
VVZ CR n/a

Last Updated: 2026-02-05 16:21:37

Abstract

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

Objective

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

General Information

Language
English
Levels
MSC
Frequency
Semesterly recurring

Examination

Type
end-of-semester examination
Mode
written 90 minutes
Aids
Wörterbuch
Prüfungssprache:Die Prüfung kann in Deutsch oder in Englisch geschrieben werden. Man muss jedoch bei einer Sprache bleiben (entweder schreibt man die ganze Prüfung in Deutsch oder in Englisch).Wenn die Prüfung in Deutsch geschrieben wird, dürfen Fachbegriffe auch in Englisch hingeschrieben werden (z.B. need recognition, priming).Wörterbuch:Fremdsprachige Studierende dürfen ein Wörterbuch mitnehmen. Die Wörterbücher müssen vor der Prüfung kurz der Prüfungsaufsicht gezeigt werden.

Course Components

Type Title Time & Place Hours
revision course / private study Consumer Behaviour I
Self-study course. No presence required.
No time listed 60 h semesterly

Offered In