The content of Financial Management – Basics (BWL-1) is apllied from the perspective of a private investor who trades in stocks, bonds and other securities in an electronic stock market.

Financial statement analysis; managing short-term assets and liabilities; funds flow statements; key management ratios; short-term financing; capital structure and dividend policy; long-term debt, convertible securities and warrants; preferred and common stock; investment decisions and valuing a company.

The content of Financial Management – Basics (BWL-1) is apllied from the perspective of a private investor who trades in stocks, bonds and other securities in an electronic stock market.

The market orientation of a company; marketing strategies and their evaluation; the marketing mix: product, pricing, distribution and communications decisions; marketing implementation and control.

Market analyses, market research and consumer behaviour; market segmentation and development of marketing strategies; globalisation and multinational marketing; ethics in marketing.

Market analyses, market research and consumer behaviour; market segmentation and development of marketing strategies; globalisation and multinational marketing; ethics in marketing.

The nature and purpose of planning; assessment of resources, industry environment, market, technological trends and suppliers; development of corporate strategies; strategy and leadership; planning, budgeting and control; analysing and reporting performance.