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32-716 3 Credits

Marketing Management II (BWL-4)

BWL-IV: Marketing II inkl. Marketingspiel (nV)

Lecturers & Examiners: Prof. em. Dr. Armin Seiler
VVZ CR n/a

Last Updated: 2026-02-05 14:55:37

Abstract

Market analyses, market research and consumer behaviour; market segmentation and development of marketing strategies; globalisation and multinational marketing; ethics in marketing.

Objective

Developing sound marketing strategies, also in an international environment

Content

Market analysis and marketing research, consumer behavior, marketing strategy formulation, marketing planning game, international marketing, ethics in marketing

Resources

Lecture Notes

Book on marketing, set of case studies

General Information

Language
German
Frequency
Yearly recurring

Examination

Type
session examination
Mode
oral 30 minutes

Course Components

Type Title Time & Place Hours
lecture BWL-IV: Marketing II inkl. Marketingspiel (nV)
  • Mon 16:15-19:00 (HG D 16.2)
  • Mon 16:15-19:00 (HG F 7)
3 h weekly

Offered In