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32-715 3 Credits

Marketing Management I (BWL-3)

BWL 3: Marketing I

Lecturers & Examiners: Prof. em. Dr. Armin Seiler
VVZ CR n/a

Last Updated: 2026-02-05 14:51:22

Abstract

The market orientation of a company; marketing strategies and their evaluation; the marketing mix: product, pricing, distribution and communications decisions; marketing implementation and control.

General Information

Language
German
Frequency
Yearly recurring

Examination

Type
session examination
Mode
oral 30 minutes

Course Components

Type Title Time & Place Hours
lecture with exercise BWL 3: Marketing I
  • Wed 16:15-19:00 (HG F 1)
3 h weekly

Offered In