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351-0713-00L 3 Credits

Strategic Management, Business Planning and Control (BWL-2)

BWL 2: Analyse, Planung und Kontrolle

Lecturers & Examiners: Prof. em. Dr. Armin Seiler
VVZ CR n/a

Last Updated: 2026-02-05 15:00:03

Abstract

The nature and purpose of planning; assessment of resources, industry environment, market, technological trends and suppliers; development of corporate strategies; strategy and leadership; planning, budgeting and control; analysing and reporting performance.

Objective

Developing sound strategies and plans, managing change

Content

Analysing the environment, evaluating strategic options, planning and budgeting, control, managing change in real situations

Resources

Lecture Notes

Lehrbuch "Planning" von Professor Seiler, Satz Fallstudien

General Information

Language
German
Frequency
Yearly recurring

Examination

Type
end-of-semester examination

Course Components

Type Title Time & Place Hours
lecture with exercise BWL 2: Analyse, Planung und Kontrolle
  • Wed 10:15-13:00 (HG F 1)
3 h weekly

Offered In