Found 4 relevant results in 1.12s where lecturer="Anne Berthold"
Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior.
Basics of purchasing and consumer behaviour
Grundlagen Kauf- und Konsumverhalten
Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
Psychology of eating and purchasing behaviour
Psychologie des Ess- und Kaufverhaltens
This course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.
Seminar for Bachelor Students: Human Environment Systems
Seminar für Bachelor-Studierende: Mensch-Umwelt Systeme
Analysis and presentation of research papers from the involved chairs, relating to topics from human-environment systems.