Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior.

Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

The course starts by introducing some basic statistical concepts and methods, e.g. data exploration, the idea behind significance testing, and the use of the statistical software SPSS. Based on these fundaments, the following analyses are discussed: regression analysis, factor analysis and variance analysis.

This course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment.

The course provides an overview about risk perception and acceptance of new technologies. In addition, the most important findings of the research related to decisions under uncertainty are presented.

The aim of this course is to convey methodological principles of social science research and thus to encourage critical reflection on social science findings. The course provides an insight into the concrete procedure and methods of guideline-based interview techniques and questionnaire research.

Die Grundlagen des Welternährungssystem werden anhand von Fallbeispielen aus der Forschung entlang der Wertschöpfungskette vermittelt.In einem begleitenden Lernelement können die Studierenden nicht nur selbst gewählte Themen des Welternährungssystems vertiefen, sondern lernen auch Methoden der Künstlichen Intelligenz – wie etwa ChatGPT oder vergleichbare Modelle – kennen und anwenden.