Found 11 relevant results in 2.03s where lecturer="Georg von Krogh"
Discovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. By taking this course, students will enhance their understanding of management principles and the tasks that entrepreneurs and managers deal with. The course consists of theory and practice sessions, presented by a set of area specialists at D-MTEC.
This seminar provides master and doctoral students at MTEC with the challenging opportunity of a real case on strategy, innovation and leadership in close collaboration with the senior management of a leading company: IBM
Industry and Competitive Analysis (ICA) is a part of any strategy development. It contains a very practical set of methods to quickly obtain a good grasp of an industry. The purpose of ICA is to understand factors that impact on the financial performance of the industry, and as well the financial performance of firms within the industry.
The purpose of this course is to review and discuss issues in current theory and research relevant to innovation in the digital space.
The course offers an introduction to the theory and practice of marketing. Students will learn how and when to use the marketing mix framework to develop marketing strategies. According to the marketing mix framework, firms compete for customers along the lines of product, price, promotion and placement.
The purpose of this course is to review and discuss issues in current innovation theory and research, within management- and organization science.
This lecture is a special course for MAS students which supplements the Strategic Management course. Participants work on real-life strategy problems in a two-day workshop and apply concepts & methods from the Strategic Management course to develop suitable solutions.
The seminar aims to improve the competence of doctoral students and post docs in the area of management, technology and innovation to publish their work in leading academic journals.
This course introduces key competences, frameworks and methods for designing, implementing and executing strategy.
This courses conveys concepts and methods in strategic management, with a focus on competitive strategy. Competitive strategy aims at improving and establishing position of firms within an industry.