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Discovering Entrepreneurship
Last Updated: 2026-02-05 15:14:30
Abstract
This course offers a general introduction into the field of Entrepreneurship and the practices of professional Business Management. On the basis of a coherent business / management model all essential aspects of successful ventures are discussed in a stepwise and logical order. Special emphasis is placed on the interaction and interplay of all aspects and factors influencing a company result.
Objective
This basic course shall convey a general overview of the nature and functionality of companies in a competitive environment and shall encourage the students to further delve into various aspects of the topics discussed. By showing how key aspects of business can be comprehended in an overall concept of Entrepreneurship, the aim of the course is to create an understanding of factors driving company success, where success is understood as a broad construct including financial return, employee-, customer- and supplier satisfaction as well as social and ecological responsibility. After this course the student shall be qualified to perceive its own function in a running company, to identify the demands on an entrepreneur and to recognize the required aspects and attitudes towards leading a business of any size. Especially with attendance of additional courses covering similar business topics, the long term learning goal of this lecture series is to enable and fortify the student to discover innovative market potential and to implement own ideas in an already running business or into a new startup company.
Content
All lectures are designed as basic introductions to suit the needs and expectations of bachelor students at all levels as well as master and PhD students not belonging to D-MTEC. By giving a coherent overview of Entrepreneurship and its implications, this course is an ideal enrichment of the standard curriculum at ETH Zurich. Interested students are not expected to have previous knowledge in the areas of business or management. Ten professors of D-MTEC are actively involved in the lectures and address the latest topics in a logical order: The Business / Management Model Corporate Culture and Human Resource Management Corporate Strategy Marketing and Sales Supply Chain and Operations Management Technology and Innovation Management Financial Management Information Management and IT Risk management Corporate Sustainability Corporate Renewal Business and Macroeconomics To apply the knowledge conveyed in the lectures, various assignments of selected topics are being conducted. A business game where the students interactively learn the basic mechanisms and principles of management is conducted in parallel to lectures and assignments.
General Information
- Language
- German
- Levels
- BSC , DS
- Frequency
- Yearly recurring
Examination
- Type
- session examination
- Mode
- written 90 minutes
- Aids
- Ausser Taschenrechner sind keine Hilfsmittel erlaubt
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise |
Discovering Entrepreneurship
Grundlagenvorlesung für Bachelorstudierende und nicht-MTEC Masterstudierende
|
|
3 h weekly |