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351-0392-00L 3 Credits MSC , NDS D-MTEC

Strategic Management

Lecturers & Examiners: Prof. Dr. Georg von Krogh
VVZ CR n/a

Last Updated: 2026-02-05 15:29:39

Abstract

This courses conveys concepts and methods in strategic management, with a focus on competitive strategy. Competitive strategy aims at improving and establishing position of firms within an industry.

Objective

The lecture "strategic management" is designed to teach relevant competences in strategic planning and -implementation, for both professional work-life and further scientific development. The course provides an overview of the basics of “strategy” and the most prevalent concepts and methods in strategic management. The course is given as a combination of lectures about concepts/methods, and case studies where the students asked to solve strategic issues of the case companies. In two sessions, the students will also be addressing real-time strategic issues of firms that are represented by executives.

Content

Contents: a. Introduction to strategy b. Industry dynamics I: Industry analysis c. Industry dynamics II: Analysis of technology and innovation d. The resource-based theory of the firm e. The knowledge-based theory of the firm

General Information

Language
English
Levels
MSC , NDS
Frequency
Yearly recurring

Examination

Type
end-of-semester examination

Course Components

Type Title Time & Place Hours
lecture with exercise Strategic Management
Beschränkte Teilnehmerzahl, Obligatorische Anmeldung an Peter Jäger < >
  • Mon 15:15-19:00 (ML F 36)
  • Mon 17:15-19:00 (ML F 34)
2 h weekly

Offered In