Introduction to fundamental aspects of the strategy, product and service provision, and support processes of construction companies. Explanation of the strategy and marketing tools, new approaches to strategic positioning based on cooperation, outsourcing and new business models. In addition, operative elements of the organization and bid, production and risk management processes are illustrated.

Introduction to fundamental aspects of the strategy, product and service provision, and support processes of construction companies. Explanation of the strategy and marketing tools, new approaches to strategic positioning based on cooperation, outsourcing and new business models. In addition, operative elements of the organization and bid, production and risk management processes are illustrated.