Management of Construction Companies

Abstract

Introduction to fundamental aspects of the strategy, product and service provision, and support processes of construction companies. Explanation of the strategy and marketing tools, new approaches to strategic positioning based on cooperation, outsourcing and new business models. In addition, operative elements of the organization and bid, production and risk management processes are illustrated.

Objective

To understand and explain the reasoning behind the principal business processes and their market interactions. Implementation of fundamental strategic and operative planning processes under market-oriented and resource-oriented aspects.

Content

- Overview of the Swiss construction market: Customers, construction industry, structure, associations and their tasks, problems, distinctions between the Swiss and EU markets - Strategic management of construction companies: Strategic planning, marketing, new business fields and types of project delivery, offering life cycle services, cooperation and outsourcing, comparative success and competitive factors - Operative management of construction companies: Elements of successful bidding strategies and production and risk management - Organization of building sites and construction companies - Cyberfirm – Corporate planning simulation: Application of strategic and operative corporate management in a virtual market

Resources