The lecture elaborates on the innovation process, its sub processes and methodological procedures: moderation technique, scenario technique, innovation strategy, quality function deployment QFD, Failure Mode and Effect Analysis FMEA, conjoint analysis, product plattforms, creativitymethods, evaluation and decision methods.

Design in the process of product innovation, functionality and appearance, demographic and psychographic requirements, aesthetic points of view and principles, conventional and computer generated visualization, modelling aspects, rapid prototyping and VR methods, usability and acceptance analysis.