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Technology-Market Integration
Last Updated: 2026-02-05 15:25:04
Abstract
How to make money with specific technologies; Understanding how technologies develop from ideas to markets: Diffusions of technologies, new markets versus mature markets, core capabilities, managing the fuzzy front end, approaches towards a theory of design.The lectures provide an introduction into the context of a business plan for a technology driven company.
Objective
How to make money with specific technologies; Understanding how technologies develop from ideas to markets: Diffusions of technologies, new markets versus mature markets, core capabilities, managing the fuzzy front end, approaches towards a theory of design. The lectures provide an introduction into the context of a business plan for a technology driven company. - 8 steps of developing business plans - The students develop a business plan on concrete examples in small groups.
Resources
Learning Materials (Links)
- Main link
- Information
General Information
- Language
- English
- Levels
- NDS
- Frequency
- Yearly recurring
Examination
- Type
- graded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise |
Technology-Market Integration
Does not take place this semester.
only for students of MAS MTEC/BWI
COURSE CANCELLED !
|
No time listed | 2 h weekly |