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Marketing for sustainability: Concepts, techniques, case studies
Marketing für Nachhaltigkeit: Konzepte, Technik, Fallbeispiele
Last Updated: 2026-02-05 15:19:09
Abstract
Theoretical basics of marketing for sustainable products and services.Interactive workshops with examples of daily marketing business, learning by doing.
Objective
Theoretical basics of marketing for sustainable products and services. Interactive workshops with examples of daily marketing business, learning by doing.
Content
Definition of product, placement, price, promotion and poltics are basics to invent and promote a person/company, a product or a service. Planning of marketing strategies, promotion activities especially Public Relation and Advertising. All necessary steps from Corporate Identity to Controlling.
Resources
Lecture Notes
Scripts for basic marketing tools, working with mind mapping.
Literature
Kotler, Philip: Marketing Insights from A-Z (2003)
General Information
- Language
- German
- Levels
- BSC , DS , MSC
- Frequency
- Yearly recurring
Examination
- Type
- graded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise | Marketing für Nachhaltigkeit: Konzepte, Technik, Fallbeispiele |
|
2 h weekly |
Offered In
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Compulsory Electives GESS (Categorically all students at ETH Zurich are required to obtain 8 credit points (ECTS) within the frame of this elective course program throughout their studies; 6 credit points during the bachelor and 2 for the master. Some of the lectures are part of other departments’ curricula. Further information can be found in the course catalog or at the particular student offices.)
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