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541-0001-00L

Modul 1: Healthcare Systems, Pharma Business and Marketing

Findet dieses Semester nicht statt. Only for CAS in Pharmaceuticals. The enrolment is done by the CAS in Pharmaceuticals study administration.
VVZ CR n/a

Last Updated: 2026-07-21 00:35:18

Abstract

Students learn about the different health systems, primarily about the European and the Swiss specialities, then also in comparison with the US system. A short introduction is made about Marketing with focus on Pharma, the legislation and patents/licencing are discussed and pharmacooeconomic aspects and business development are explained and intensified through workshops.

Objective

Pharmabusiness and Corporate Governance; Pharmamarketing with workshop; Healthcare systems in Switzerland and in the EU; Pharmacoeconomics with workshop; Data integrity Opinion Leader Management, Workshop; Legislation; Patents and licences; Building Pharma 4.0 – Future Directions; Market Access, Pricing and Reimbursement; Business Development: Connected Health;

Resources

Lecture Notes

Course documents as a link to the electronic version, are distributed upon payment about one week ahead of the module start.

General Information