Entrepreneurial Strategies

Abstract

This is the first knowledge module in the CAS ELTV. In this module we (1) introduce all participants to the CAS and ETH, (2) get to know in more detail the projects of the participants and how lean innovation plays a role, and (3) discuss important considerations of strategy formation in technology ventures.

Objective

This module enables participants: - To understand and select from commercialization strategies available to them (e.g., licensing, partnering, and vertical integration) and respective business model choices - Assess and generate development options for key internal enabling factors such IP strategy and key resources and capabilities - Understand different market research and developments tools (lean start-up vs. technology broadcasting) and select appropriate methods and related KPIs

Content

This module focuses on elements of entrepreneurial strategy formation and implementation in nascent markets and/or industries. Participants will study commercial options available to them, e.g., technology broadcasting, licensing and partnering, and vertical integration, which is complemented by a practical view on IP strategy, driven by business strategy rather than arbitrary choices. The module also includes the introduction to lean innovation methods incl. agile product development methods and core tools of the lean startup approach.

Resources