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Doctoral Seminar in Marketing Research
Last Updated: 2026-06-03 00:14:16
Abstract
During the seminar, current, ongoing, and recently finished research projects by internals as well as academic guests are presented and discussed. The purpose is to deep dive into various aspects of the research projects from project setup and idea generation to finishing, publishing and positioning the final output.
Objective
To learn and in-depth discuss current research topics, theories and methodologies in marketing research and adjacent fields. We will always use current, ongoing or freshly finished projects for the discussion, both from internal and external research projects.
Content
Doctoral students will present and learn theories, research designs and data analyses in marketing research and beyond. We will discuss current, ongoing, and recently finished research papers and projects, both from within the group and from invited external guests. Depending on the type of presentation, any part of a scientific research project and / or paper are suitable, including abstract, positioning, theory, conceptual framework, hypotheses, empirical strategy, measurement, data analysis, results and discussion and conclusion.
General Information
- Language
- English
- Levels
- DR
- Frequency
- Semesterly recurring
Examination
- Type
- ungraded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| seminar |
Doctoral Seminar in Marketing Research
Does not take place this semester.
Room: In consultation with Florian Wangenheim.
|
No time listed | 2 h weekly |
Offered In
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Doctorate Management, Technology, and Economics (More Information at: )
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