VVZ API is not affiliated with ETH Zurich. Data might be outdated or incorrect. Please view the official ETHZ Vorlesungsverzeichnis for binding information.

373-0204-00L 1 Credits WBZ D-MTEC

Storytelling & Personal Branding

Lecturers & Examiners: Prof. Dr. Bart Clarysse
VVZ CR n/a

Last Updated: 2026-06-03 00:14:09

Abstract

This module focuses on the development needs for participants' leadership competencies. In this module, experienced leadership coaches will interact regularly with the participants, coach along a personal development plan, and feedback on specific challenges and participants' activities with the goal to strenghten the particiants' capability to present themselves and their projects.

Objective

This module enables participants: - To use self-reflection and external feedback to determine the personal, and company brand - To review communication channels to build up a brand and use storytelling to to help effectively tell the personal story - To apply tools to periodically refresh your personal and company brand house and story based on changing goals.

General Information

Language
English
Levels
WBZ
Frequency
Yearly recurring

Examination

Type
ungraded semester performance

Registration & Places

Priority: Registration for the course unit is only possible for the primary target group

Course Components

Type Title Time & Place Hours
practical/laboratory course Storytelling & Personal Branding No time listed 16 h semesterly

Offered In