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Site Management
Standortmanagement
Last Updated: 2026-06-03 00:14:24
Abstract
The lecture examines the competition between locations at different spatial scales. The basis for this is a sound understanding of location selection behaviour and regional competitiveness. The lecture illustrates how cities and regions can respond to the challenges of increasing location competition and retain their ability to act based on a comprehensive understanding of location management.
Objective
To identify, in theoretical and practical terms, the procedures and factors, which determine the spatial development of an area To understand regional development proceses in a local as well as an international context. To interpret responses by private and public stakeholders to challenges of the development and the management of locations and regions. Understand current developments and be able to place them in a broader context
Content
- Location competition - Choice of Location by the population and businesses - Regional competitiveness - Spatial development and regional policy - Basic model of Location Management and (applicable) fields of action of location management - Location as a brand, Location marketing - Guest lectures and project examples
Resources
Literature
Supplementary literature will be provided on a voluntary basis for each lecture.
General Information
- Language
- German
- Levels
- MSC
- Frequency
- Yearly recurring
Examination
- Type
- session examination
- Mode
- oral 30 minutes
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise | Standortmanagement |
|
2 h weekly |