Framework Conditions and Transport Behaviour

Abstract

This module addresses the demand for new business models for future transport systems. Why and in what way do people wish to be mobile? What are the economic, social and legal framework conditions, and how will these develop? What approaches leading to new value propositions will follow?

Objective

Participants • can tell the difference between drivers of mobility which cannot really change and those which can change; • are able to identify the effects of path dependence on transport systems and future transport systems; • are familiar with the socio-psychological factors involved in transport vehicle acquisition and transport behaviour, and can apply them in ideas for new business models; • are able to judge the significance of travel time, driving time and fixed costs and use this knowledge to identify new business models; • are able to design incentives which will trigger maximum changes in behaviour and/or facilitate cooperative behaviour; • are able to embed electric mobility conceptually such that its potential is realised and the associated risks are minimised; • are familiar with the framework conditions and efficient drivers required to replace overland transport with air transport; • are able to assemble combinations of political and market instruments on the basis of their efficiency profiles and side-effects in order to realise efficiency potentials and changes in behaviour; • are able to design policy and market measures in such a way that they minimise rebound effects (including those in connection with automatic and fully autonomous vehicles); • are able to recognise the properties of automatic and fully autonomous vehicles which are particularly suitable for new business models.

Content

Content • Why are people mobile? What resources (time, money, space) do they invest in mobility? • What are the various qualities of transport services (comfort/stress, risk/safety, plannability, multifunctionality)? • What are the various resource and quality profiles of current transport services, and what mutual dependencies are there? • What current mobility demands are unsated? Why are they unsated? What future key technologies might change this? • What current forms of mobility might be substituted by other transport services? If they were substituted, how would the necessary resources and transport service qualities change? Methods • Group work (groups of four and groups of two) • Creative methods for generating value propositions • Tasks in preparation for the fourth course day: design, implementation and analysis of a small survey of potential target clients regarding a not-yet-existing business model Case studies • Reciprocal presentation of personally compiled case studies

Resources