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Business Administration I
Betriebswirtschaftslehre I
Last Updated: 2026-02-05 16:15:42
Abstract
The course BA I provides an understanding of the principles of General Business Management. It comprises an introduction to the basic business principles within a business acumen with a clear focus on value creation.The theory conveyed is illustrated with excercises, case studies and examples from business practice.
Objective
Objectives - Understanding and application of instruments and methods of general management. - Driving customer equity. - Reflection of common business practices.
Content
Content I ENTERPRENEURIAL THINKING AND ACTION 1. Customer orientation and value creation 2. Business and Environment 3. Legal forms of business under Swiss corporate law II BUSINESS PROCESSES 4. Marketing I 5. Marketing II III SUPPORTING PROCESSES 6. Human Resource Management I 7. Human Resource Management II IV MANAGEMENT PROCESSES 8. Organisation 9. Value-based management 10. Mission, Business Norms and Business Culture 11. Strategic Management
Resources
Literature
Krummenacher / Thommen / Brodmann (2016): Einführung in die Betriebswirtschaft, Versus Verlag, Zürich, 2016 (Lehrbuch). Krummenacher (2016): Einführung in die Betriebswirtschaft - Aufgaben und Lösungen, Versus Verlag, Zürich, 2016 (Übungsbuch).
General Information
- Language
- German
- Levels
- BSC
- Frequency
- Yearly recurring
Examination
- Type
- graded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture | Betriebswirtschaftslehre I |
|
3 h weekly |