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364-1052-00L 3 Credits DR D-MTEC
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PhD Seminar in Quantitative Marketing Research

Lecturers & Examiners: Prof. Dr. Florian von Wangenheim, Dr. René Algesheimer
VVZ CR n/a

Last Updated: 2026-02-05 16:23:47

Abstract

The seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.

Objective

The learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".

Content

The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".

General Information

Language
English
Levels
DR
Frequency
Yearly recurring

Examination

Type
ungraded semester performance

Course Components

Type Title Time & Place Hours
seminar PhD Seminar in Quantitative Marketing Research
**together with University of Zurich** More information at: Time: 09:30 - 11:30 07.03.2023 and 02.05.23: Room AND 4.57 / 4.55 (Universität Zürich, Andreasstrasse 15, Zürich Oerlikon).
  • 07.03 Date 09:00-12:00 (UNI ZH .)
  • 07.03 Date 09:15-12:00 (WEV H 326)
  • 02.05 Date 09:00-12:00
  • 02.05 Date None-None
9 h semesterly

Offered In