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Module 3: Marketing
Modul 3: Marketing
Last Updated: 2026-02-05 16:01:43
Abstract
Key terms: Planning, positioning and identity
Objective
The aim is to become familiar with the tools used in marketing and able to use them in specific situations.
Content
Marketing means orienting company activities towards market demands. Communication between suppliers, clients and the competition plays the decisive role here. The “marketing” module illustrates the foundations of marketing planning for architects and engineers. The essential definitions are provided and the core tasks involved in marketing are described. On this basis, the way in which a marketing plan is developed is explained and strategic and operational marketing planning is described in detail. The topics of branding and the opportunities represented by press and public relations work for architects and planners round out the “marketing” module.
Resources
Lecture Notes
Scripts, documents, studies, dates and addresses are stored on the server of the program.
Literature
Literature recommendations at www.bauprozess.arch.ethz.ch and www.kompetenz.arch.ethz.ch
Learning Materials (Links)
- Main link
- Information
General Information
- Language
- German
- Levels
- WBZ , NDS
- Frequency
- Yearly recurring
Examination
- Type
- ungraded semester performance
Registration & Places
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise | Modul 3: Marketing |
|
25 h semesterly |