Digital Strategist: Developing New Digital Initiatives

Abstract

Due to the unrelenting impact of digital technologies, many organisations find it challenging to design, develop and execute digital initiatives that deliver real results and strategic impact. In this course, you will explore how organisations can methodically analyse digital readiness and design strategic initiatives.

Objective

After completing this course students will be able to: - Take a systematic approach to identifying new opportunities for digital transformation within organisations - Adopt a critical perspective to address challenges and find new approaches to drive value creation in organisations - Develop a structured and persuasive strategic proposal for new digital initiatives

Content

This is a ‘learning by doing’ course team-taught by two senior academics with extensive research and international experience. This course is academically underpinned and has a strong focus on supporting you to develop new digital initiatives/solutions for your own organisation. The new digital transformation proposals developed during the course will take advantage of the ‘white spaces’ in the market, new competitive dynamics and ecosystems, and emerging digital technologies. You will be guided by the 3xD Digital Strategy Framework, which will support you to design and develop new digital initiatives. You will have opportunity to interact with your peers on the course to share insight, ideas and challenges in relation to your organisation’s digital transformation efforts. This will help you to learn from organisations across industries. The facilitated sessions will help you to analyse the impact of digital technology on various industries, discuss the emergence of new competitive players and how changes in customer demands/expectations impact organisations. During these sessions, we will highlight cutting-edge digital innovation practices by other organisations which can inspire your own thinking and ability to identify viable ‘white spaces’. This course is designed for those who wish to engage in driving the digital agenda of their organisation and advance their knowledge of strategising in complex ecosystems. Thus, this course is relevant for you if you are looking to take on a more active role within your organisation in the area of strategy formulation and transformation.

Resources