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Module 1: Health System, Pharmabusiness and Marketing
Last Updated: 2026-02-05 16:07:48
Abstract
Students learn about the different health systems, primarily about the European and the Swiss specialities, then also in comparison with the US system. A short introduction is made about Marketing with focus on Pharma, the legislation and patents/licencing are discussed and pharmacooeconomic aspects and business development are explained and intensified through workshops.
Objective
Pharmabusiness and Corporate Governance; Pharmamarketing with workshop; Healthcare systems in Switzerland and in the EU; Pharmacoeconomics with workshop; Data integrity for supply chain powered by blockchain; Opinion Leader Management, Workshop; Legislation; Patents and licences; Building Pharma 4.0 – Future Directions; Market Access, Pricing and Reimbursement; Business Development: Connected Health;
Resources
Lecture Notes
Course documents in print and a link to the electronic version are distributed during the module.
General Information
- Language
- English
- Levels
- WBZ
- Frequency
- Every two years
Examination
- Type
- ungraded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture with exercise |
Module 1: Health System, Pharmabusiness and Marketing
Block course (5 Days)
|
|
40 h semesterly |