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International Business Management for Engineers
Last Updated: 2026-02-05 15:48:12
Abstract
Globalization of markets increases global competition and requires enterprises to continuously improve their performance to sustainably survive. Engineers substantially contribute to the success of an enterprise provided they understand and follow fundamental international market forces, economic basics and operational business management.
Objective
The goal of the lecture is to get a basic understanding of international market mechanisms and their consequences for a successful enterprise. Students will learn by practical examples how to analyze international markets, competition as well as customer needs and how they convert into a successful portfolio an enterprise offers to the global market. They will understand the basics of international business management, why efficient organizations and effective business processes are crucial for the successful survival of an enterprise and how all this can be implemented.
Content
The first part of the course provides an overview about the development of international markets, the expected challenges and the players in the market. The second part is focusing on the economic aspects of an enterprise, their importance for the long term success and how to effectively manage an international business. Based on these fundamentals the third part of the course explains how an innovative product portfolio of a company can be derived from considering the most important external factors and which consequences in respect of product innovation, competitive product pricing, organization and business processes emerge. Each part of the course includes practical examples to demonstrate the procedure.
Resources
Lecture Notes
A script is provided for this lecture.
General Information
- Language
- English
- Levels
- MSC
Examination
- Type
- graded semester performance
Course Components
| Type | Title | Time & Place | Hours |
|---|---|---|---|
| lecture |
International Business Management for Engineers
The lecture will be held in three blocks each of them on a Saturday (starts on September 18, 2021). Each block will focus on one of the three main topics of the course.
Between the blocks the students will work on specific case studies to deepen the subject matter. About two weeks after the third block a written examination will be
conducted.
This course will be offered for the last time in fall 2021
|
No time listed | 24 h semesterly |
Offered In
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Energy and Power Electronics (The core courses and specialisation courses below are a selection for students who wish to specialise in the area of "Energy and Power Electronics", see . The individual study plan is subject to the tutor's approval.)
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Specialisation Courses (These specialisation courses are particularly recommended for the area of "Energy and Power Electronics", but you are free to choose courses from any other field in agreement with your tutor. A minimum of 40 credits must be obtained from specialisation courses during the Master's Programme.)
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Major Courses (A total of 42 CP must be achieved during the Master Programme. The individual study plan is subject to the tutor's approval.)
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Recommended Subjects (These courses are recommended, but you are free to choose courses from any other special field. Please consult your tutor.)
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Electives (These courses are particularly recommended, other ETH-courses from the field of Energy Science and Technology at large may be chosen in accordance with your tutor.)
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