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363-0421-00L 3 Credits MSC , NDS D-MTEC
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Mastering Digital Business Models

Lecturers & Examiners: Prof. Dr. Elgar Fleisch
Number of participants limited to 110
VVZ CR n/a

Last Updated: 2026-02-05 15:49:08

Abstract

This lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets.

Objective

A. After the lecture, the student is able to evaluate digital business models from different angles, including theory-based views: - Definition and classification of business models - Digital business model patterns - Theoretical frameworks that explain why and how digital business models function - Impact of digital business model patterns on P&L and balance sheet Students know how to measure & evaluate investments into the digital space as - a decision maker in an established company (should I invest in project A or B?) - an entrepreneur (should I pursue this venture?) - an investor (should I invest in start-up xy?) B. The student knows different tools to design digital business model patterns.

Content

Uber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models. Course materials will be made available on the Moodle platform through which students can solve online exercises and submit a short educational video as part of a course assignment. Key Topics: Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics, and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc.

Resources

Learning Materials (Links)

General Information

Language
English
Levels
MSC , NDS
Frequency
Yearly recurring

Examination

Type
end-of-semester examination
Mode
written 90 minutes
Aids
open book
Digital
The exam takes place on devices provided by ETH Zurich.
The grading consists of two parts:1. Every student has to submit latest by midterm a work that summarizes an assigned chapter of the content in the second half of the semester. The work must be submitted in the form of a 5min visual abstract (video) and the associated text. The videos will be accessible (for the fellow students only) in the second half. This part counts for 20% of the grade.2. Every student has to write an end of semester exam that counts for 80 %. The exam might take place on the computer.

Course Components

Type Title Time & Place Hours
lecture with exercise Mastering Digital Business Models
The lecture takes place in classroom, online via zoom and recorded.
  • Tue 08:15-10:00 (ML H 44)
2 h weekly

Offered In