Shaping Cooperation Processes

Abstract

In the dynamic and complex environment of transport and traffic systems it is essential to involve various internal and external actors and cooperation partners. This module introduces various management models and methods for implementing interbranch and interdisciplinary cooperation when developing new products, services and business models.

Objective

- Ability to understand change processes in the transport system and to participatively design and monitor change processes in various contexts - Ability to collaborate with relevant actors in projects across branches in an interdisciplinary and/or participative manner - Ability to communicate future-ready transport solutions within and outside of the organisation in a manner appropriate to the target group

Content

Escalating complexity, increased international competition and reduced time to market are forcing organisations to focus on their core competences and to implement new products, services and business models as efficiently and effectively as possible. Corporate entrepreneurship combined with internal and external alliance management has shown itself to be very effective as a framework for this rapid transformation. The module addresses the following themes in detail: - Theoretical foundations and the management-oriented implementation of a corporate entrepreneurship framework - Understanding the management of alliances and cooperation - Analysis, management and inclusion of various stakeholder groups - Creation, management and evolution of cooperation efforts and networks - Strategic and structural aspects of collaboration - Cultural barriers and their positive uses - Structures and processes - Analysing and managing the risk aspects of collaboration (e.g. IP) - Exchange of knowledge and mutual learning - Communicating information in a manner suitable to the target group, internally and externally

Resources