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853-0065-00L 4 Credits BSC D-GESS

Business Administration I

Betriebswirtschaftslehre I

Lecturers & Examiners: Dr. Peter Barmettler
VVZ CR n/a

Last Updated: 2026-06-03 00:07:58

Abstract

The course BA I provides an understanding of the principles of General Business Management. It comprises an introduction to the basic business principles within a business acumen with a clear focus on value creation.The theory conveyed is illustrated with excercises, case studies and examples from business practice.

Objective

Objectives - Understanding and application of instruments and methods of general management. - Driving customer equity. - Reflection of common business practices.

Content

Content Customer orientation and value creation Business and Environment Legal forms of business under Swiss corporate law Organisation Strategic Management Mission, Business Norms and Business Culture Marketing Human Resource Management Value-based management Corporate Governance

Resources

Literature

Capaul / Steingruber (2020): Betriebswirtschaft verstehen – Das St. Galler Management-Modell, 4. Auflage, Cornelsen, Berlin 2020

General Information

Language
German
Levels
BSC
Frequency
Yearly recurring

Examination

Type
graded semester performance
Durchführung im letzten Vorlesungsblock; 90 Min. schriftliche Prüfung;

Course Components

Type Title Time & Place Hours
lecture Betriebswirtschaftslehre I No time listed 3 h weekly

Offered In