In this class, students learn how to understand and conduct empirical research. It will enable them to manage a business based on evident-based decision-making. The class includes assignments related to the lecture content.

This lecture dives deep into AI-driven marketing, blending theory with hands-on data analysis from real-world retail scenarios. Students explore a diverse array of predictive analytics tools, engage in a competitive prediction challenge, and receive expert mentorship. Beyond marketing, they will acquire skills impacting various sectors. Perfect for aspiring marketers and AI enthusiasts.