Found 2 relevant results in 1.05s where lecturer="Maarten Eddy Y Cerpentier"
Industry and Competitive Analysis (ICA) is an essential part of any strategic management process. It contains a very practical set of methods to quickly gain a good grasp of an industry. The purpose of ICA is to understand factors that influence the financial performance of an industry and firms within that industry, thereby enabling firms to develop effective competitive strategies.
This course introduces central tools and strategies for managing intellectual property (IP) strategically. The course explains how IP can be leveraged to create and sustain competitive advantage, covering topics such as offensive and defensive patenting strategies, licensing, and patent portfolio management.